Axis Bank has announced major devaluation across some of its most popular credit cards including Axis Magnus, Axis Atlas, IndianOil Axis, Axis Ace, Flipkart Axis Card, Axis Vistara Infinite, and Axis Privilege.
Some common changes that can be seen are:
- Spend-linked domestic lounge access
- New exclusions added to the rewards program
- Removal of concierge and meet and greet services
- Lowered base rate on entry-level cards
The issuer has made changes to the extensive list of Airline and Hotel Partners that stood as their major USP, especially on premium and travel cards. While there is no big revision on the number of partners, they have been grouped with varied capping for redemption. This largely impacts users with brand loyalties. This categorization has happened to premium cards like Magnus, and Vistara Infinite to mid-range cards like Axis Atlas .
Furthermore, jewellery and Insurance Spends have been added to the exclusion list of almost all of their cards. Another common revision that can be seen across most of their cards is the spend-linked domestic lounge access program. The issuer has kept the spending milestone same for premium, mid-range as well as entry-level cards, as users will have to spend at least Rs. 50,000 in the previous quarter to avail the complimentary lounge access. It is true that many issuers including HDFC Bank are moving to a spend-linked lounge access program. However, this cannot be seen on any other premium card in the market like that on Axis bank premium cards.
Across entry-level cards, the base cashback rate has been reduced from 2% to 1.5% for Axis Ace and from 1.5% to 1% for Flipkart Axis Card. Axis Ace continues to remain a good card for utilities as it is still providing 5% unlimited cashback for payments made via Google Pay. However, utility bill payments made via any other platform will not earn any cashback.
These significant cutbacks make it difficult for consumers to get maximum value out of Axis Bank credit cards. With the credit card market becoming more and more competitive, Axis Bank would also find it difficult to resonate with consumers, after making major devaluations like these.
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