HDFC Bank is going to launch a co-branded card – Times Point Debit Card – in partnership with Times Internet, a part of Bennett, Coleman and Co. This card has the Concept of Times points, an online loyalty product with a customer base of over 18 million users. The range of services include: earning points while surfing or commenting on any of the Times Internet websites, discounts on online shopping, welcome offers from over 350 e-commerce websites and much more. The card targets users in the 18-30 age group by building. For the Times Group, the card aims to build loyalty among its readers and increase the number of readers on their sites.
Private sector lender Axis Bank has introduced a new Contactless Secure+ Debit Card for their regular savings account customers. The card aims to provide contactless access to a larger customer base, the user just needs to wave the card near the NFC-enabled POS terminals in order to make payments. The card has been launched on the Visa payWave platform.
As of now, about 40% of the NFC-enabled points of sale (POSs) have been set up by Axis Bank. This card would help Axis Bank customers to transact faster. The aim is to take advantage of latest innovations and technologies.
Moving to credit cards, South Indian Bank has partnered with SBI Card, a leading credit card issuer, to launch co-branded credit cards for its customers. Through this partnership, SBI Card and South Indian Bank would launch two variants of Visa credit cards – South Indian Bank SimplySAVE SBI card and South Indian Bank Platinum SBI card.
South Indian Bank Platinum SBI card is designed for the premium customers as it comes features aligned with these customers’ lifestyle needs. On the other hand, South Indian Bank SimplySAVE SBI card will target thrifty customers who expect more reward points from their credit card.