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Overview: ICICI Prudential Asset Management Company
ICICI Prudential Asset Management Company is a joint venture of ICICI Bank and Prudential Plc financial services firm. It has witnessed a substantial growth in the past 20 years with more than 4 million investors being a part of its legacy. The AMC has delivered risk adjusted returns since its inception and managed to keep investors’ trust intact.
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Mutual Funds offered by ICICI Prudential Asset Management Company
Nimesh Shah, Managing Director and CEO of ICICI Prudential MF follows an investor – centric approach. He believes that one should remain invested for a long term, and shouldn’t give it to the temptation of materializing on changing business cycles. This will help in fulfilling one’s financial goals and create long-term wealth.
ICICI Prudential Equity and Debt Fund and ICICI Prudential Banking and Financial Services Fund are two of the most popular mutual fund schemes under the purview of this AMC. Given below are some of the popular mutual fund schemes offered by ICICI AMC:
ICICI Equity Mutual Funds
Equity Mutual Funds primarily invest in equity and equity related instruments of various firms. Investors who want to capitalize on the opportunities offered by changing market fluctuations and can bear the volatile nature of this investment, should consider investing in these funds. Here is a list of popular ICICI Equity Mutual Funds:
| Fund Name | 3 Year (%) | 5 Year (%) | NAV | Fund Size (Cr) |
| ICICI Prudential Bluechip Fund | 9.83 | 10.48 | 44.21 | 22182.14 |
| ICI Prudential Multicap Fund | 6.9 | 10.28 | 295.92 | 3847 |
| ICICI Prudential Banking and Financial Services Fund | 11.8 | 15.4 | 65.79 | 3298.81 |
| ICICI Prudential Midcap Fund | 5.2 | 9.34 | 95.01 | 1765.22 |
| ICICI Prudential Long Term Equity Fund | 6.48 | 8.87 | 383.2 | 6424.9 |
ICICI Debt Mutual Funds
Debt Mutual Funds offered by ICICI Prudential Asset Management Company are risk-free fixed income investment instruments that predominantly invest in debt securities. These debt securities have good credit rating and minimal risk of default. Here is a list of Debt Mutual Funds offered by ICICI:
| Fund Name | 3 Year (%) | 5 Year (%) | NAV | Fund Size (Cr) |
| ICICI Prudential Credit Risk Fund | 8.24 | 9.2 | 22.05 | 10941.85 |
| ICICI Prudential Short Term Fund | 7.93 | 9.07 | 42.49 | 8445.59 |
| ICICI Prudential Corporate Bond Fund | 7.67 | 8.62 | 20.67 | 7087.46 |
| ICICI Prudential All Seasons Bond Fund | 7.84 | 10.37 | 25.14 | 2707.37 |
| ICICI Prudential Debt Management Fund | 7.7 | 9.58 | 31.35 | 196.98 |
ICICI Hybrid Mutual Funds
Hybrid Mutual Funds invest in both equities and debt securities to generate returns. Exposure to different asset classes depends on the investment stance of the fund. Individuals with moderate risk appetite can consider these funds for long term capital appreciation. Here is a list of top 5 ICICI Hybrid Mutual Funds:
| Fund Name | 3 Year (%) | 5 Year (%) | NAV | Fund Size (Cr) |
| ICICI Prudential Balanced Advantage Fund | 8.69 | 10.36 | 38.88 | 29104.88 |
| ICICI Prudential Equity & Debt Fund | 8.57 | 10.83 | 140.29 | 26036.43 |
| ICICI Prudential Equity Arbitrage Fund | 6.75 | 7.16 | 26.26 | 9604.3 |
| ICICI Prudential Equity Savings Fund | 7.64 | NA | 14.68 | 1685.33 |
| ICICI Prudential Regular Savings Fund | 8.63 | 10.28 | 46.19 | 1651.12 |
How to Invest in ICICI Prudential Mutual Funds via Paisabazaar.com?
Step 1: On Paisabazaar.com, select the ‘Mutual Fund’ option.
Step 2: If you are a registered user, login onto the platform using your mobile number and password/OTP. Or create a new account.
Step 3: Choose ‘Invest’ > ‘Explore All Funds’ on the left side bar.
Step 4: Select the ICICI Prudential Mutual Fund of your choice. Now, all the details of the fund including NAV, risk level, etc. will appear.
Step 5: Enter the amount you wish to invest, select the investment type – SIP or Lumpsum, and click on the ‘Confirm & add to cart’ option.
Step 6: You can complete the payment using net banking of major Indian banks.
The mutual fund units will be allotted to you within 5 working days. If you’re not KYC Compliant, you will need to complete your KYC before investing in mutual fund schemes.
How to Complete Your KYC Check for ICICI Prudential Fund AMC
KYC (Know Your Customer) is a one-time customer identification process and a mandatory compliance requirement for investors who wish to invest in mutual funds. It has been made compulsory by the capital markets regulator SEBI (Securities and Exchange Board of India) for mutual fund investments in order to curb fraudulent activities.
If you’re a first time customer, you need to get your KYC Check before investing in Mutual Funds.
The KYC Process can be initiated and completed with any of the following SEBI-registered intermediaries:
- The Fund House (Asset Management Company)
- KYC Registration Agency (KRA) such as CAMS, Karvy, CSDL (Central Depository Services Limited) Ventures, NSDL (National Securities Depository Limited) and NSE-owned (National Stock Exchange) DotEx International Limited
To complete your KYC online, follow these steps, and you’ll be good to go:
Step 1: Visit the website of ICICI Prudential Mutual Fund or any of the above-mentioned KRA’s website and create an investor account by filling in your personal details and your Aadhaar-linked mobile number so that you can verify the account using that OTP.
Step 2: Upload self-attested copies of your Identity Proof and Address Proof.
That’s all. Your eKYC process is done!
Documents Required for ICICI Prudential Mutual Fund Investment
Here is a list of official documents required to validate the identity and address of an investor:
1. Identity Proof
- Aadhaar Card
- PAN Card
- Passport
- Driving License
2. Address Proof
- Aadhar Card
- Driving License
- Passport
- Recent Utility Bill
- Rental/Lease Agreement
Fund Managers of ICICI Prudential Asset Management Company
- Sankaran Naren
An alumnus of IIM Calcutta, S. Naren is responsible for the overall functioning of the investment vertical of ICICI Prudential Asset Management Company. He devises various investment strategies for equity funds in order to deliver high returns in the long run. He has more than 28 years of professional experience in the financial services sector.
- Rahul Goswami
He is the Chief Investment Officer for Fixed Income vertical of the ICICI AMC. With more than 22 years of industrial experience, he manages the debt mutual funds of the AMC and monitors the key economic developments that affect the interest rate of debt securities.
- Rahul Rai
Rahul Rai heads the Real Estate Investment Business of ICICI Prudential AMC. He has professional experience of more than 26 years, which has greatly developed his technical and analytical skills, thus making him a proficient decision maker.
- Mrinal Singh
A management graduate, Mrinal Singh joined ICICI Prudential AMC in 2008 as an equity analyst. Within a short span of time, he was promoted to Deputy Chief Investment Officer owing to his investment excellence and unbeatable equity returns delivered by funds under his management.
Frequently Asked Questions
Q. What is an Asset Management Company (AMC)?
A. AMC is an organisation which manages the pooled funds from numerous investors and invests them in various financial securities to generate returns.
Q. What is Net Asset Value (NAV)?
A. Net Asset Value measures the performance of an individual mutual fund scheme of an AMC. In essence, it is the market valuation of the securities the fund has invested in. So, the NAV per unit is derived from dividing the total market value of all the invested securities by total number of units issued. Since, the number of unit holders and valuation of securities change everyday, the NAV of a mutual fund also changes accordingly.
Q. What is Expense Ratio?
A. Expense Ratio refers to a small amount of fee charged by Asset Management Companies annually to manage investors’ assets. It covers the operating and managing cost incurred by the AMC. It is a percentage of the total assets invested by the investor.
Q. What is Entry Load?
A. When an investor purchases units of a mutual fund scheme for the first time, s/he is charged a small amount of processing fee by the Asset Management Company which is known as an Entry Load.
Q. What is Exit Load?
A. When investors redeem their investment from a mutual fund scheme, s/he is charged a small amount of processing fee which is known as an Exit Load. It is also charged when investors choose to switch between different mutual fund schemes of a specific AMC.