Induslnd Bank, private sector lender has teamed up with IBM, leading IT services provider to use latter’s cloud commerce solutions. The aim of is to overhaul the bank’s customers engagement process to enhance its product cross-selling across various platforms.
IBM has signed a three-year planned agreement through which it will be responsible for cloud services and predictive analytics based on the multi-channel campaign management solution. This would help in boosting the online presence of Induslnd Bank and would also improve engagement with the bank’s current customers.
Through contextual marketing and customer behaviour analysis, banks can make sure that customers who are connecting with the bank on any platform are receiving relevant offers in line with their financial needs.
IBM will integrate multiple offerings such as business process services, software, hardware, cloud as well as digital marketing and analytics consulting in order to enhance customer engagement.
Induslnd Bank aims to focus on consumer and business delivery without worrying about capital costs, operation management and technology components. The solutions provided by IBM would also let Indusland Bank increase engagement across leading marketing channels. In the competitive Indian retail banking sector, having productive digital marketing solutions would enable Induslnd to sift through large transactional and interaction data from various points of customer interaction.