Banks are vying for customers’ attention on social media. The latest on this bandwagon is Kotak Mahindra, which recently launched its social saving account, Jifi Saver account. This new account type can be managed via social networking platforms, Twitter and Facebook. It offers e-shopping facilities, transaction and financial planning to tech-savvy and socially connected consumers.
In addition to online services, it offers benefits of a regular account under the name “Hashtag Banking” along with interest rates of 6% p.a. on balance of above Rs.1 lakh and 5% p.a. on balance up to Rs. 1 lakh.
By incorporating social media platforms, regular banking and digital innovation, Jifi Saver offers comprehensive banking experience with its secure and wide spread networking.